因子分析与聚类分析在消费者生活形态研究中的应用

我们都知道,消费者的生活方式与他们对商品的选择是密切相关的,根据生活方式将消费者进行分类,可以为产品的市场细分以及市场定位提供技术指导。

相关内容: 消费者 因子 比例 方式 类型 样本 生活方式 时尚 实际 方法 经济

因子分析与聚类分析在消费者生活形态研究中的应用

我们都知道,消费者的生活方式与他们对商品的选择是密切相关的,根据生活方式将消费者进行分类,可以为产品的市场细分以及市场定位提供技术指导。

CMI:2018年LGBTQ社区调查报告

根据CMI的“2018年LGBTQ社区调查报告”,76%的美国受访者认为支持LGBTQ平等的公司将在今年获得更多的业务。85%的美国LGBTQ消费者认为公司支持LGBTQ平等比以往任何时候都更重要,78%的受访者支持那些向LGBTQ社区营销的企业。

Nielsen:美国播客洞察之播客营销报告

根据Nielsen的最新数据,超过一半的美国家庭收看播客,相当于超过6000万个家庭。虽然这种新兴媒体越来越受欢迎,但是,许多营销人员和广告商仍未看到播客参与和消费支出之间的联系。

财务2025:未来财务八项预测(附下载)

无论是手机应用还是家庭自动化,抑或无现金商务,对于当下的消费者而言,数字化颠覆变革已然成为新常态。我们的工作内容以及工作方式正因此发生翻天覆地的变化。

财新数联:2018年7月中国消费升级指数报告(附下载)

每个女人的绽放都离不开一束鲜花——从懵懂初恋的第一束玫瑰,到手捧鲜花步入婚姻殿堂,再到初为人母的第一束康乃馨。但这就是鲜花的全部意义了吗?不,它的野心是要充斥你每一天的生活,不仅仅是节日,甚至也不仅仅是女性。

Capgemini IMRG:2018上半年英国网络零售增长16.8%

根据Capgemini IMRG网络零售销售指数,2018年上半年网络零售增长了16.8%,这是8年来上半年增长率最强劲的,过去五年平均增长率为14.1%。在线零售商在2018年1月、2月、4月和6月的表现优于多渠道零售商。园艺(24.9%)、服装(17.1%)和健康与美容(17.7%)是增长最强劲的分类。

Demandbase:仍有近1/4的营销人员不知道GDPR

基于账户的营销平台Demandbase发布了最新的隐私和GDPR调查结果。GDPR实施一个月后,仍有23%的营销人员不知道这项新法规。在那些了解GDPR的受访者中,只有32%表示他们的公司完全符合GDPR标准。第三方供应商可能是一个更大的问题,因为80%的受访者担心他们的营销技术供应商可能会因为不符合GDPR而使公司面临法律风险。近75%的受访者表示他们的公司将投资技术来改进他们的数据隐私方法。

今日头条:2018上半年手机品牌网络舆情与用户口碑白皮书(附下载)

手机行业竞争进入下半场,在产品及营销模式愈发趋同的情况下,占据用户心智、拥有更好的口碑成为决定厂商能走多远的关键因素。这一次,我们从「网络舆情」和「用户口碑」两个角度入手,倾听用户的心声,用数据探究谁才是用户心中最满意的手机品牌。

360:2014年5月手游报告 卡牌类依旧保持强劲势头

在5月手机网游下载、收入双榜中,热门游戏《刀塔传奇》势头不减,称雄双榜。在下载榜上,《蛮荒记》依托正版授权,取得了网游下载榜第二的成绩,老牌ARPG游戏《时空猎人》依旧坚挺,保持在了网游下载榜第三名。

艾瑞咨询:2014年Q1中国第三方移动支付市场交易规模达15328.8亿元 环比增长112.7%

2014Q1,中国第三方移动支付市场交易规模的迅猛增势主要来自移动互联网支付领域。

天猫电器城创中国手机行业销售记录 单日销售超100万台手机

6月18日消息 100多万台手机,天猫24小时不到全部售罄。这意味着,中国手机行业的一项新纪录诞生。

Apple SSL Bug In iOS Also Affects OS X

Trailrunner7 writes "The certificate-validation vulnerability that Apple patched in iOS yesterday also affects Mac OS X up to 10.9.1, the current version. Several security researchers analyzed the patch and looked at the code in question in OS X and found that the same error exists there as in iOS.

America's First 'Wireless Newspaper' Killed Catalina's Carrier Pigeons

If you lived on the small Southern California island of Catalina at the turn of the century, news was hard to come by. The island had a rather unreliable carrier pigeon system and copies of the L.A. Times wouldn't arrive by boat until around 1:30 in the afternoon. News was slow moving.

Canalys: Tablet shipments deline, notebooks remain stable, Chromebook gains traction

Supermoon of the Year: 20 Photos From Around the World

Real talk: The moon this weekend was just out of control. It was the biggest, brightest full moon of the year, and it took over the night sky. This supermoon, which was 14% bigger and 30% brighter, was visible from all over the world.

[视频]“这货不是HTC One”--惠普推出12.3英寸Pro Slate 12平板

当你第一眼看到今天惠普官方推出的新产品,也许就会惊呼“这货不就是HTC One吗?”,不过在实际上手之后就会发现两者之间还是存在很大的使用差别的。今天亮相的惠普Pro Slate 12是一款搭载12.

Foxconn is the 10th Largest Employer in the World

You know that company that builds all your electronics? The one that makes your iPhone and your Xbox and your Kindle and has to install anti-suicide nets to deter miserable workers from ending their lives? It’s a company known to Americans as Foxconn,

Gillmor Gang LIVE 09.04.15

Gillmor Gang – Robert Scoble, Kevin Marks, Michael Arrington, John Taschek, and Steve Gillmor. Live recording session 1pmPT/4pmET.Live chatroom during broadcastGillmor Gang on Facebook HEREOur other show, G3, archived HERE on Ustream…and G3 on Facebook. Show us some love! Read More

Man heroically jumps with cat onto ship to escape tipping sailboat

A Frenchman with a cat tucked inside of his clothes jumped from his sailboat onto a second vessel south of Alaska. A nearby Coast Guard airplane monitored the rescue and videotaped it. Read more...More about Animals, Cat, Watercooler, Videos, and Alaska

Facebook At Work Signs Up Its Biggest Business Yet: 100,000 Workers At The Royal Bank Of Scotland

Earlier this year, Facebook took the wraps off Facebook at Work: an enterprise version of the social network that Facebook had designed for businesses that want to build social networks for their employees. After months of pilots, Facebook today is announcing its biggest customer yet:

You can now control your Volvo by voice with a Microsoft Band 2

LAS VEGAS — Car companies allowing owners to remotely interact with their cars by way of a smartphone app is nothing new. Allowing drivers to talk to their cars and control them by voice command, like in the now-infamous 1980s TV show Knight Rider, is. Amazingly, that's exactly what Volvo has done.

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