DMP101 之五:DMP vs CDP,它们到底有没有区别

先重要的关于这一次上海大课堂的通知,已经报名83人,还有17个位置。报名优惠截止在本周六。具体课程详情和报名方式见这篇文章:《数据化的智能营销与Martech实战公开课报名中(2019年1月19日,上海)》 第五期本来要讲DMP内的数据是什 […]

被抵制的汽车之家与被荒诞的营销效果

汽车之家遭抵制的新闻开始漫天传来。起先我曲解了是谁在抵制,事实上,这次的抵制事件,是国内的一家重要的汽车经销商对汽车之家说no,但不是任何一家汽车品牌商的抵制。 不过,抵制或放弃,无论是对经销商,还是对品牌商,这样的事情迟早可能发生。 对品 […]

2018年中国数字营销回顾:11个不能忽视的重大变化【简读版】

【本文是这个报告的简读版,如果您希望获得这份报告的全文,欢迎您参与我们的调研:《2019年中国市场DMP/CDP数据应用调研》(微信参与调研请扫描下面的二维码),在您完成调研之后,我们会将全文报告发送到您的邮箱。谢谢!】 元旦钟声响过,20 […]

2018年度互联网营销与运营数据解决方案提供商年终“评奖”揭晓!

2018年跟我们打交道的数据解决方案提供商非常多,每一家都各具特色,当我回顾他们在过去一年丰富多彩的成绩时,突发奇想,干嘛不斗胆给他们“颁发”我心目中属于他们的奖项呢? 下面,来自我的“评奖”,跟行业中的诸多大奖不同,我的奖项权当博大家一乐 […]

万字深度剖析:互联网用户数据和隐私——中国的现状和下一步

数据在营销和推广的中的作用空前重要,与此同时,数据和隐私的被侵犯,也成为公众最关切的问题之一。当你每天都收到无数的骚扰电话垃圾短信的时候,你很难不愤怒,到底是谁窃走了我的隐私?! 这种愤怒的情绪可能会蔓延,并且扩展到对于所有营销行为的质疑上 […]

2019年广告主会缩减数字营销预算吗?有人做了调研并给出了答案

2018年最绕不开的话题是经济,而经济的话题最少不了的是预期。如果大家都对2019年的预期有所保留,那么2019年是否广告主们会降低自己的预算?此外,2019年广告主会重视哪些领域?相信这是所有广告人和营销人最为关注的问题之一。 我们熟悉的 […]

DMP 101之四:DMP到底有什么价值?

本质上,DMP的功用一句话就能说清楚:打通数据,然后在打通数据的基础上,提供该怎么做营销的判断。这个功用,无论它是以DMP的形式,还是以其他什么数据工具或者是自动化工具的形式,对每个企业肯定都是适用的。当然,不在于你的企业是大还是小,而是取决于你的企业是否有人群运营需求,这才是关键。

万字深度剖析:互联网用户数据和隐私——中国的现状和下一步

数据在营销和推广的中的作用空前重要,与此同时,数据和隐私的被侵犯,也成为公众最关切的问题之一。当你每天都收到无数的骚扰电话垃圾短信的时候,你很难不愤怒,到底是谁窃走了我的隐私?! 这种愤怒的情绪可能会蔓延,并且扩展到对于所有营销行为的质疑上 […]

【报名中】2019年北京WAW沙龙首场!深入探讨个人信息数据保护新规之下的互联网营销!

相信北京的朋友们已经迫不及待了。但是,作为我的主场,北京是绝对不会放过的,而且,往往每年的开幕WAW沙龙都是在北京,所以,2019年也绝对不会例外。 这一次,我们的地点重新回到高大上的国贸地区,而且就在国贸地铁站上面。 我们的主题,则聚焦在 […]

数据化智能营销与Martech资料包-2019年最新版

【文末附下载方式】本次为大家整理的是与营销效果相关的资料,其中包括: 50个互联网大数据营销核心名词; 9篇基本概念文章; 16个国内外DMP白皮书与电子书; 15个国外CDP白皮书与电子书; 6个国外营销自动化白皮书; 14份行业专业演讲 […]

2019年广告主会缩减数字营销预算吗?有人做了调研并给出了答案

2018年最绕不开的话题是经济,而经济的话题最少不了的是预期。如果大家都对2019年的预期有所保留,那么2019年是否广告主们会降低自己的预算?此外,2019年广告主会重视哪些领域?相信这是所有广告人和营销人最为关注的问题之一。 我们熟悉的 […]

Supermassive Black Hole At the Centre of Galaxy May Be Wormhole In Disguise

KentuckyFC (1144503) writes "There is growing evidence that the center of the Milky Way contains a mysterious object some 4 million times more massive than the Sun. Many astronomers believe that this object, called Sagittarius A*,

Major healthcare IT security issues unearthed in worrying report

Vendors are not being held accountable for meeting minimum security standards by healthcare organisations, claims a new survey from Corl Technologies.Read more: http://www.itproportal.com/2014/07/17/major-healthcare-it-security-issues-unearthed-in-worrying-report/

UK companies are falling behind France and Germany by failing to make the most of big data

Businesses in the UK are missing out on insights provided by new sources of big data, as recent research shows just 20 per cent of companies were actively investigating new sources of data.Read more: http://www.itproportal.

Only 100 Cybercrime Brains Worldwide, Says Europol Boss

mrspoonsi writes There are only "around 100" cybercriminal kingpins behind global cybercrime, according to the head of Europol's Cybercrime Centre. Speaking to the BBC, Troels Oerting said that law enforcers needed to target the "rather limited group of good programmers".

Plan Your Leaf-Watching With This Lovely Fall Foliage Map

It's the time of year where people go out into rural America seeking swollen gourds and fermented apple juice all in the name of Fall Fun™. And because timing is everything when it comes to these things,

Twitter’s Music Card Now Plays In Its Mobile Apps And Supports iTunes Previews

Twitter hit a bum note with its Twitter Music service, but everyone’s favorite 140-character social network is keen as ever to light up users’ timelines with the sound of music after it launched a spiffy new update to its music card.

'Brooklyn cool' Hillary Clinton has a campaign HQ

Will she run? While we still don't know the official answer, we at least know where Hillary Clinton will go.Clinton has reportedly signed a lease for a new campaign headquarters in Brooklyn, according to reports in Politico and MSNBC.

Microsoft to rebrand Nokia retail stores to Microsoft Priority Resellers, starts with India

It seems Microsoft has started the next phase of the rebranding of Nokia. Earlier today, it was revealed that Microsoft is now changing Nokia's retail locations to Microsoft in Brazil, rebranding over 50 locations in one of the key markets.

An American Sign Language ad will test your ability to like Facebook videos

Video is the next big wave for the internet, but it has two major enemies: viewers don't stick around too long, and autoplay is the enemy of a civilized Web experienceThis is a problem for which billions of dollars at stake — over $12 billion in mobile ad spending by the end of 2015,

You can drive this $100,000 SandRacer on the street

It might not look like it, but this Zarooq Motors sand racing car is street-legal.Built in the United Arab Emirates, this sleek but boxy dune jumper has been designed based on lessons learned from decades of Dubai sand racing.

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