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移动阅读的“角逐”:微信读书VS网易蜗牛读书竞品分析

编辑导读:电子书已经是人们阅读的主要方式之一,各种电子书软件层出不穷。本文作者将以微信读书和网易蜗牛读书为例,从产品介绍、选择竞品、竞品分析和总结与建议对两者进行竞品分析,希望对你有帮忙。本文从产品介绍、选择竞品、竞品分析和总结与建议对微信读书和网易蜗牛读书进行竞品分析,根据三位大佬的竞品分析 产出了这篇分析报告,本人没有任何经验,写这篇文章也是为了提升能力,希望看到的读者可以多多提建议。谢谢。一、产品介绍微信读书是基于微信关系链的官方阅读应用,同时支持iPhone和iPad两大终端平台。在提供极致阅读体验的同时,为用户推荐合适的书籍,并可查看微信好友的读书动态、与好友讨论正在阅读的书籍等。

农夫山泉逐渐“网红化”,品效合一背后有何洞察?

“我们不生产水,我们只是大自然的搬运工”,相信很多不做广告营销的普通人都听到过农夫山泉的这句广告语。从“农夫山泉有点甜”到上述广告语的转变,也代表着这个产品从产品卖点正式以消费者的需求走向市场。在品牌持续发展的过程中,是如何应对不同的消费者做不同的策略调整?本文将从农夫山泉X网易云广告投放,农夫山泉与热播剧的跨界营销中解读“在互联网新营销的环境下,品牌是如何应对瞬息万变的市场及需求多面的消费者”。以下,enjoy:上个世纪八九十年代,一个品牌如若能够在央视展播几秒的广告,对于该品牌而言都是一件“惊天动地”的大事件。

Why the first big U.S. ocean wind farm is a big deal

Climate 101 is a Mashable series that answers provoking and salient questions about Earth’s warming climate. The U.S. is getting its first major offshore wind farm. And it's a big deal.The Biden administration recently gave the green light for the company, Vineyard Wind,

Amazon gives workers new wellness program, but not extra time to participate

Amazon wants warehouse workers to take action to improve their health — but they won’t get extra time to do it.On Monday, Amazon announced wellness initiatives aimed at operations employees, with a focus on health education, mindfulness, and stretching.

Dott, Lime and Tier selected for London e-scooter trial

Transport for London and London Councils have announced Dott, Lime and Tier Mobility as the winners of its prized e-scooter pilot, confirming last month’s suspicions based on job postings by the companies.  Last year, the government legalized e-scooter rental trials by local authorities,

Canoo is being investigated by the SEC

Canoo, the Los Angeles-based electric vehicle startup that debuted on the Nasdaq public exchange earlier this year, is being investigated by the U.S. Securities and Exchange Commission, just months after its merger with special purpose acquisition company Hennessy Capital Acquisition Corp.

Bosta raises $6.7M to expand e-commerce delivery business across Africa and MENA

Per a recent report by Bain & Co.,e-commerce is expected to grow to $28.5 billion in MENA by 2022 from a 2019 value of $8.3 billion. Egypt, one of the most active e-commerce countries in the region, is anticipated to grow 33% annually to reach $3 billion by 2022. But for any e-commerce business […]

Should startups build or buy telehealth infrastructure?

Turnkey solutions might be tempting to healthcare startups looking to take advantage of the current market tailwinds, but startups still have to decide what to outsource and what to build.

Daily Crunch: AT&T’s $43B WarnerMedia spinoff will create a new content colossus

Hello friends and welcome to Daily Crunch, bringing you the most important startup, tech and venture capital news in a single package.

You can get iPhone notifications in your Oculus Quest headset now

VR is futuristic, cool, and just plain fun, but it leaves you blind to the environment around you. The latest Oculus Quest software update just made that way less of a problem for iOS users.In the latest roundup of new Oculus features on the company blog,

New support groups for farmworkers aim to heal widespread trauma

A migrant farmworker living in the U.S. might endure multiple types of trauma and stress throughout their life. Common workplace experiences include sexual violence and harassment, exposure to pesticides, low pay and limited workplace protections,

Want to double your rate of return? Seek counsel from experienced executives

Years of data from hundreds of successful startups show the impact of relevant executive expertise is even greater than anticipated — it doubles the rate of return on a venture investment.

Talk with an artist from beyond the grave at this interactive exhibit

The Museum of Art and Photography and Accenture Labs in India is hosting a hologram of the celebrated artist M.F. Husain.  Read more...More about India, Museum, Ai, Hologram, and Future Blink

QAnon believers go undercover to spread conspiracies online…and it’s working

Read more...{"player":{"description":"REAL NEWS!","image":"https://mondrian.mashable.com/uploads%252Fvideo_uploaders%252Fdistribution_thumb%252Fimage%252F95227%252Ff62093f7-4257-48da-913f-96f8c0b0699a.png%252F930x520.png?

Hardware hacker brings online multiplayer to the original Game Boy

Move over, Xbox and PlayStation. A new foe has appeared in the world of online multiplayer gaming! It’s the… uh, Game Boy. As in that unbreakable, gray, 4.19Mhz tank from 1989. While the Game Boy has had a handful of locally multiplayer games since the beginning,

Amount raises $99M at a $1B+ valuation to help banks better compete with fintechs

Amount, a company that provides technology to banks and financial institutions, has raised $99 million in a Series D funding round at a valuation of just over $1 billion. WestCap, a growth equity firm founded by ex-Airbnb and Blackstone CFO Laurence Tosi, led the round. Hanaco Ventures,

Volocopter debuts a bigger eVTOL aimed at the city-suburban commute

Germany electric aviation startup Volocopter revealed Monday a new electric vertical take-off and landing aircraft targeting the suburban-to-city commuter. The four-seater VoloConnect is designed to have a range of 62 miles, making it well-suited for trips between the suburbs and the city,

Cryptography experts trash NFTs on first day of RSA Conference

The experts have weighed in: Non-fungible tokens are dumb as hell. The annual RSA Conference brings together some of the brightest minds in cryptography to discuss advances in the field, the year's biggest hacks, and where the cybersecurity industry is heading. This year,

Industrial automation startup Bright Machines hauls in $435M by going public via SPAC

After the transaction is consummated, the startup will sport an anticipated equity valuation of $1.6 billion.

Integrated tech could be the secret key to business success

APIs, microservices and integration solutions are viewed as essential among most IT leaders nowadays.

British firms show recovery following pandemic

Most businesses met their goals last year, despite the difficulties.

Ankorstore raises another $102 million for its wholesale marketplace

French startup Ankorstore has raised a $102 million Series B funding round (€84 million). Tiger Global and Bain Capital Ventures are leading today’s funding round with existing investors Index Ventures, GFC, Alven and Aglaé also participating.

Rocket Lab recovered the first stage from its failed May 15 launch, a silver lining for its reusabil

Rocket Lab may have experienced mission failure and total payload loss during the company’s 20th planned mission on May 15, but it wasn’t all bad news, the company said in an update Monday. Importantly,

Getting Started with GitHub Sponsors Program to monetize your Windows app

You created an open source Windows program and uploaded it to GitHub. But you were considering making money on what you have created? Some would suggest to publish your Windows app on a storefront like the Microsoft Store or on ... Read more

Microsoft Teams meetings now let organizers disable attendee's video

Microsoft Teams is getting a new update that will enable meeting hosts to manage the video of participants within a meeting. This feature was added to the Microsoft 365 roadmap back in February, and it just started rolling out gradually ... Read more

Windows 10 on ARM users can now use a native version of Adobe Photoshop

Adobe Photoshop is now running natively on Windows 10 on ARM PCs such as Microsoft’s Surface Pro X. Adobe quietly announced the rollout of the ARM64 version of PhotoShop on a support page earlier this month (via Windows Central), where ... Read more

Microsoft Teams for personal accounts, with consumer friendly features, is now generally available

Last year, Microsoft launched the personal version of Microsoft Teams, allowing users with a free Microsoft account to use the app to communicate with friends and family. The company has now announced that these personal features are now generally available ... Read more

With $21M in funding, Code Ocean aims to help researchers replicate data-heavy science

Every branch of science is increasingly reliant on big data sets and analysis, which means a growing confusion of formats and platforms — more than inconvenient, this can hinder the process of peer review and replication of research.

Canoo’s electric microbus will start under $35,000 when it comes to market next year

Los Angeles-based electric vehicle startup Canoo is bringing its first vehicle to market next year. The company said Monday its electric microbus-slash-van will be available to buy in 2022 at a base price of $34,750 before tax incentives or add-ons.

The battle for voice recognition inside vehicles is heating up

Once a feature only for luxury vehicles, voice recognition has moved into the mainstream as manufacturers promise a seamless connection between vehicles, homes and personal devices.

Discuss the future of connected fitness with Mirror’s Brynn Putnam at Disrupt 2021

The global pandemic made some industries and utterly decimated others. The world of connected fitness falls firmly into the former. Along with top names like Peloton, Mirror had a banner year, including, most notably, sportwear company Lululemon’s acquisition of the brand for $500 million in June.

Sequoia’s Shaun Maguire and Vise’s Samir Vasavada will talk success in fintech on Extra Crunch Live

In the past few weeks, we’ve heard Fifth Wall’s Brendan Wallace and Hippo’s Assaf Wand discuss the biggest opportunities in prop tech,

SpaceX launched 52 more Starlink satellites to orbit on Saturday

SpaceX successfully launched another 52 Starlink internet broadband satellites into orbit on Saturday, less than one week after it sent up the last batch. A small satellite from startup Capella Space and a Tyvak observation satellite also hitched a ride on the launch,

Compare prices, find coupon codes, and more with Capital One Shopping

You know that pressure cooker you bought on Amazon a few days ago? You may have overpaid. And that Bluetooth speaker you snagged last month? Your friend just got the same one for half the price. You could’ve kept more money in your pocket had you added Capital One Shopping to your browser first. 

Powerup your networking with CrunchMatch at TC Sessions: Mobility 2021

When thousands of mobility mavens from around the world gather at TC Sessions: Mobility 2021 on June 9, you’re going to need an efficient, organized way to tap all that opportunity. Meeting folks is easy.

Merge raises $4.5M to help B2B companies build customer-facing integrations

Merge, a startup that helps its users build customer-facing integrations with third-party tools, today announced that it has raised a $4.5 million seed round led by NEA. Additional angel investors include former MuleSoft CEO Greg Schott, Cloudflare CEO Matthew Prince,

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