编辑导读：电子书已经是人们阅读的主要方式之一，各种电子书软件层出不穷。本文作者将以微信读书和网易蜗牛读书为例，从产品介绍、选择竞品、竞品分析和总结与建议对两者进行竞品分析，希望对你有帮忙。本文从产品介绍、选择竞品、竞品分析和总结与建议对微信读书和网易蜗牛读书进行竞品分析，根据三位大佬的竞品分析 产出了这篇分析报告，本人没有任何经验，写这篇文章也是为了提升能力，希望看到的读者可以多多提建议。谢谢。一、产品介绍微信读书是基于微信关系链的官方阅读应用，同时支持iPhone和iPad两大终端平台。在提供极致阅读体验的同时，为用户推荐合适的书籍，并可查看微信好友的读书动态、与好友讨论正在阅读的书籍等。
“我们不生产水，我们只是大自然的搬运工”，相信很多不做广告营销的普通人都听到过农夫山泉的这句广告语。从“农夫山泉有点甜”到上述广告语的转变，也代表着这个产品从产品卖点正式以消费者的需求走向市场。在品牌持续发展的过程中，是如何应对不同的消费者做不同的策略调整？本文将从农夫山泉X网易云广告投放，农夫山泉与热播剧的跨界营销中解读“在互联网新营销的环境下，品牌是如何应对瞬息万变的市场及需求多面的消费者”。以下，enjoy：上个世纪八九十年代，一个品牌如若能够在央视展播几秒的广告，对于该品牌而言都是一件“惊天动地”的大事件。
Climate 101 is a Mashable series that answers provoking and salient questions about Earth’s warming climate. The U.S. is getting its first major offshore wind farm. And it's a big deal.The Biden administration recently gave the green light for the company, Vineyard Wind,
Amazon wants warehouse workers to take action to improve their health — but they won’t get extra time to do it.On Monday, Amazon announced wellness initiatives aimed at operations employees, with a focus on health education, mindfulness, and stretching.
Transport for London and London Councils have announced Dott, Lime and Tier Mobility as the winners of its prized e-scooter pilot, confirming last month’s suspicions based on job postings by the companies. Last year, the government legalized e-scooter rental trials by local authorities,
Canoo, the Los Angeles-based electric vehicle startup that debuted on the Nasdaq public exchange earlier this year, is being investigated by the U.S. Securities and Exchange Commission, just months after its merger with special purpose acquisition company Hennessy Capital Acquisition Corp.
Per a recent report by Bain & Co.,e-commerce is expected to grow to $28.5 billion in MENA by 2022 from a 2019 value of $8.3 billion. Egypt, one of the most active e-commerce countries in the region, is anticipated to grow 33% annually to reach $3 billion by 2022. But for any e-commerce business […]
Turnkey solutions might be tempting to healthcare startups looking to take advantage of the current market tailwinds, but startups still have to decide what to outsource and what to build.
Hello friends and welcome to Daily Crunch, bringing you the most important startup, tech and venture capital news in a single package.
VR is futuristic, cool, and just plain fun, but it leaves you blind to the environment around you. The latest Oculus Quest software update just made that way less of a problem for iOS users.In the latest roundup of new Oculus features on the company blog,
A migrant farmworker living in the U.S. might endure multiple types of trauma and stress throughout their life. Common workplace experiences include sexual violence and harassment, exposure to pesticides, low pay and limited workplace protections,
Years of data from hundreds of successful startups show the impact of relevant executive expertise is even greater than anticipated — it doubles the rate of return on a venture investment.
The Museum of Art and Photography and Accenture Labs in India is hosting a hologram of the celebrated artist M.F. Husain. Read more...More about India, Museum, Ai, Hologram, and Future Blink
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Move over, Xbox and PlayStation. A new foe has appeared in the world of online multiplayer gaming! It’s the… uh, Game Boy. As in that unbreakable, gray, 4.19Mhz tank from 1989. While the Game Boy has had a handful of locally multiplayer games since the beginning,
Amount, a company that provides technology to banks and financial institutions, has raised $99 million in a Series D funding round at a valuation of just over $1 billion. WestCap, a growth equity firm founded by ex-Airbnb and Blackstone CFO Laurence Tosi, led the round. Hanaco Ventures,
Germany electric aviation startup Volocopter revealed Monday a new electric vertical take-off and landing aircraft targeting the suburban-to-city commuter. The four-seater VoloConnect is designed to have a range of 62 miles, making it well-suited for trips between the suburbs and the city,
The experts have weighed in: Non-fungible tokens are dumb as hell. The annual RSA Conference brings together some of the brightest minds in cryptography to discuss advances in the field, the year's biggest hacks, and where the cybersecurity industry is heading. This year,
After the transaction is consummated, the startup will sport an anticipated equity valuation of $1.6 billion.
APIs, microservices and integration solutions are viewed as essential among most IT leaders nowadays.
Most businesses met their goals last year, despite the difficulties.
French startup Ankorstore has raised a $102 million Series B funding round (€84 million). Tiger Global and Bain Capital Ventures are leading today’s funding round with existing investors Index Ventures, GFC, Alven and Aglaé also participating.
Rocket Lab may have experienced mission failure and total payload loss during the company’s 20th planned mission on May 15, but it wasn’t all bad news, the company said in an update Monday. Importantly,
You created an open source Windows program and uploaded it to GitHub. But you were considering making money on what you have created? Some would suggest to publish your Windows app on a storefront like the Microsoft Store or on ... Read more
Microsoft Teams is getting a new update that will enable meeting hosts to manage the video of participants within a meeting. This feature was added to the Microsoft 365 roadmap back in February, and it just started rolling out gradually ... Read more
Adobe Photoshop is now running natively on Windows 10 on ARM PCs such as Microsoft’s Surface Pro X. Adobe quietly announced the rollout of the ARM64 version of PhotoShop on a support page earlier this month (via Windows Central), where ... Read more
Last year, Microsoft launched the personal version of Microsoft Teams, allowing users with a free Microsoft account to use the app to communicate with friends and family. The company has now announced that these personal features are now generally available ... Read more
Every branch of science is increasingly reliant on big data sets and analysis, which means a growing confusion of formats and platforms — more than inconvenient, this can hinder the process of peer review and replication of research.
Los Angeles-based electric vehicle startup Canoo is bringing its first vehicle to market next year. The company said Monday its electric microbus-slash-van will be available to buy in 2022 at a base price of $34,750 before tax incentives or add-ons.
Once a feature only for luxury vehicles, voice recognition has moved into the mainstream as manufacturers promise a seamless connection between vehicles, homes and personal devices.
The global pandemic made some industries and utterly decimated others. The world of connected fitness falls firmly into the former. Along with top names like Peloton, Mirror had a banner year, including, most notably, sportwear company Lululemon’s acquisition of the brand for $500 million in June.
In the past few weeks, we’ve heard Fifth Wall’s Brendan Wallace and Hippo’s Assaf Wand discuss the biggest opportunities in prop tech,
SpaceX successfully launched another 52 Starlink internet broadband satellites into orbit on Saturday, less than one week after it sent up the last batch. A small satellite from startup Capella Space and a Tyvak observation satellite also hitched a ride on the launch,
You know that pressure cooker you bought on Amazon a few days ago? You may have overpaid. And that Bluetooth speaker you snagged last month? Your friend just got the same one for half the price. You could’ve kept more money in your pocket had you added Capital One Shopping to your browser first.
When thousands of mobility mavens from around the world gather at TC Sessions: Mobility 2021 on June 9, you’re going to need an efficient, organized way to tap all that opportunity. Meeting folks is easy.
Merge, a startup that helps its users build customer-facing integrations with third-party tools, today announced that it has raised a $4.5 million seed round led by NEA. Additional angel investors include former MuleSoft CEO Greg Schott, Cloudflare CEO Matthew Prince,