Google Follows Facebook, Twitter With App-Install Ads

Since 2012, Facebook has wrung profits from app-install ads. This month, we saw Twitter follow Facebook's lead. Now Google is embracing app-install ads, too.

相关内容: Google that Facebook

How Google Can Leverage Facebook’s Biggest Weakness

When Google launched Plus, it was clear they just wanted users to move their sharing over from Facebook. Google+ didn’t give users a new way to interact, they just copied Facebook’s model. As a result, Google social network never truly took off. Few people actively share on it.

Google Targets Intent With Email, YouTube And Search Matching And Universal App Campaigns

As Ad Week rolls into New York, the tech giants are rolling out their ad product news. Today Google announced new products that move it further into Facebook-style targeting territory,

Google, not Facebook, should have bought Oculus Rift

The wrong tech giant has snapped up the Rift, sadly – Mountain View would likely make better use of the VR goggles in the future.Read more:

Google Play Store top social apps are just as ‘greedy’ as Facebook Messenger

Facebook isn’t alone in requesting a number of app permissions when an app is installed and it comes after rising criticism of Facebook Messenger.Read more:

How Mark Zuckerberg Is Engineering Facebook to Be More Like Google 

A billion people logged into Facebook on a single Monday this past summer, prompting all sorts of hot, hot theories about where Facebook is headed. Now Mark Zuckerberg has given us some insights, and describes a future for Facebook that sounds...a lot like Google.Read more...

Facebook Atlas ad platform is ‘potentially more powerful’ than Google

A new platform will be announced next week at the Advertising Week conference in New York and it will change the way that marketers track users on the social network.Read more:

Facebook Here, Google Now

To Be Useful, Or Interesting Google has a big head start, as it launched Now back in 2012. Now has tons of functionality, mostly surrounding objective data. It can pull relevant info like flight times and changes from your email, display breaking world news updates,

Facebook, Google, And Twitter’s War For App Install Ads

Big brands aren’t the only ones to suck up to anymore. No one buys a car or Coca-Cola on their phone, at least not yet, so proving the return on investment of mobile ads to these businesses is tough. There is one thing people will instantly plop down a few bucks for on the small screen, though:

Facebook and Google's Race To Zero

theodp (442580) writes "As Facebook and Google battle to bring the Internet to remote locations, Alicia Levine takes an interesting look at the dual strategy of Zero Rating and Consolidated Use employed by Google's FreeZone and Facebook's,

​Which Is More Terrifying: Google or Facebook?

Mark Zuckerberg's $2 billion buyout of Oculus Rift is just the latest step in Big Tech's creepy march from software to sci-fi: Google and Facebook have dumped billions into companies that have nothing to do with their original projects in search or social. Relentlessly,

'Never Have I Ever' season 2 trailer sees Devi making some questionable boy decisions

Netflix has just released the season 2 trailer for Never Have I Ever, and it looks like things could get very messy, very fast.Created by Mindy Kaling and Lang Fisher, the dramatic comedy follows Indian American teenager Devi (Maitreyi Ramakrishnan) as she navigates family, friends,

Create high-quality videos with this discounted editing software

TL;DR: Camtasia 2021 (with one year of maintenance) is on sale for £141.05 as of June 18, saving you 33% on list price.If you want a reliable, user-friendly way to create and edit high-quality videos, consider Camtasia 2021, which is on sale for a limited time.

Learn how to drum online with this cheap lifetime subscription

TL;DR: A lifetime subscription to the Drumming Vault is on sale for £14.17 as of June 18, saving you 96% on list price.If you’ve got £15 and a WiFi connection, you can learn from a seasoned session and touring drummer right from home. A lifetime subscription to the Drumming Vault,

The absolute best old movies to watch on HBO Max

There's a magical place you can stream classics — HBO Max. Mashable's Angie Han went through dozens to find all of our favs, from Hitchcock classics to hidden gems.  Read more...More about Entertainment, Mashable Video, Hitchcock, Classic Films, and Hbo Max

You can use the wind to charge your phone — Future Blink

Shine, a portable wind turbine, generates renewable energy to charge any device on the go.  Read more...More about Mashable Video, Batteries, Wind Energy, Green Energy, and Future Blink

Everything coming to Amazon Prime Video in July

Read more...{"player":{"description":"Happy binging! ","image":"

Juneteenth is now an official federal holiday

Juneteenth is officially a federal holiday.On Thursday, President Joe Biden signed a bill into law commemorating June 19, which marks the true end of slavery in the U.S.,as a federal holiday. "This is a day of profound weight and profound power," Biden said at the signing ceremony,

Report: Vice Journalist Captured in Eastern Ukraine

Vice journalist Simon Ostrovsky has been captured in Eastern Ukraine, Mashable has learned.The reporter for Vice News, who has been filing a series of compelling video dispatches from Ukraine since early March, was taken hostage by militia forces in Sloviansk, the Russian media outlet gazeta.

Hubble Telescope Image Reveals a Cross Section of the Cosmos

A new photo from NASA's Hubble space telescope captures a variety of celestial objects both near and far, providing a glimpse of many different stages of cosmic history all at once.The Hubble image, released April 17,

George R.R. Martin on 'Game of Thrones' Rape Scene: Book Had 'Different Dynamic'

George R.R. Martin had heard enough chatter about the Game of Thrones sex scene between Jaime and Cersei Lannister — the showrunners changed what he had written as a consensual tryst into a rape. So he decided to address it in writing,


假如荷兰队能在本届世界杯上赢得冠军,荷兰太空旅游公司XCOR Aerospace将奖励每位队员免费太空游一次。XCOR Aerospace提供的是亚轨道太空游服务,单人票价为9.5万美元。




东东导读:春节除了微信红包与支付宝红包打得火热,还有一个值得关注的就是新浪微博的“让红包飞”活动,微博为何还要 […]

荷蘭太陽能單車徑 測試結果令人鼓舞

我們去年底報導過荷蘭全球首條鋪設了太陽能發電板的單車徑 SolaRoad,經過接近半年的試用後,設計師 早前公佈了測試結果。

[面白日本] 東大五月祭特輯:超大陣仗科技嘉年華,大學研究終於走出象牙塔!


This Distant Spiral Galaxy Looks Very Familiar

This is what observers in a distant galaxy would see if they could look at the Milky Way through a powerful space telescope. Read more...

由后端转型到前端, 4 年转型路,再出新框架 - 麦舒


微软正式将Windows 10列为“推荐更新” 部分用户或将自动安装

去年10月,微软官方曾经表态过将加快推动Windows 7/8.1系统用户升级至Windows 10的计划。2月1日,微软发表声明称将按照承诺计划进行推动系统升级,意味着更激进的Windows 10推荐升级策略大规模部署。现在,Windows 10系统已被正式列为Windows 7/8.1的系统更新应用中的“推荐升级”选项,官方称那些开启“允许自动安装更新”设定的用户可能将会自动进行Windows 10更新安装的初始化过程。


R系列具备+/- 0.008毫米的重复精度以及便于简化点胶设置和编程的定制软件。 罗得岛东普罗维登斯--(美国商业资讯)--诺信(NASDAQ: NDSN)旗下公司、世界领先的精密流体点胶系统制造商诺信EFD推出全新的R系列4轴自动流体点胶系统,该系统采用专有的TeachMotion™专业化软件,可实现市场领先的定位精度和最优流体点胶重复精度。 与市场上其它经过改装用于点胶的台式机器人不同,R系列点胶系统专为自动流体点胶应用而设计。

留学+旅游的未来?51Offer 将和携程合作留学生“海外伴游”服务

留学服务平台 51Offer 今天向 36 氪表示,公司已经和 OTA 公司携程旅游达成合作,将为中国庞大的出境旅游团提供服务。国家旅游局的数据显示,中国出境旅游的人次和消费均为世界第一, 2015 年出境旅游 1.2 亿人次,旅游花费 1045 亿美元;而教育部发布的最新数据显示,我国累计出国留学人数已经达到 404 万人,年均增长率 19%,2015 年出国留学人数已达 52 万人。那么留学+旅游会产生怎样的反应呢?游学可能是第一答案。但是仅从出境游来看,中国出境游客的一个痛点没有得到解决,就是到一个陌生的目的地后没有行程规划,因此一个熟悉当地环境的人可以一定程度上解决这个问题。

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